1. Sagefrog Marketing
Sagefrog has worked with hundreds of B2B healthcare, technology, industrial and business services companies, giving our team a comprehensive understanding of your market and business.
2. Blissbranding Agency
The Blissbranding Agency marketing team helps businesses (large and small) understand where their dollars (or cryptocurrency) is best spent. It might be a social media marketing campaign, blogging opportunities, or pay-per-click advertising. We are here to offer our professional knowledge and experience.
3. KSA&D
From web development and web design, to digital marketing and search engine optimization, we’ve got the skills (and the can-do attitudes) to suit. your needs. Our advertising agency is filled with problem solvers, brand builders and return on investment achievers.
“Digital Marketing Agency” is a broad term. There are tens of marketing channels that are all considered parts of a comprehensive digital marketing strategy, and if you’re in the market for a full-service digital marketing agency, you want to find one that is well-versed in a holistic approach.
Many times you’ll see an agency that primarily works with a single channel, like SEO, PPC, Social, or Web Design, and tacks on services involving the other channels as an afterthought. That’s not the kind of agency you want driving the digital success of your company!
Digital Marketing in the Lehigh Valley
Digital marketing continues to gain traction over traditional marketing channels as technology becomes more ingrained in our daily lives. Digital marketing is a wide umbrella that can include: Search Engine Optimization (SEO), Pay Per Click (PPC), Email, Social Media, Conversion Rate Optimization (CRO), Content Marketing, and more.
Digital marketing strategies are not one size fits all, so it’s important to work with an agency that can create custom strategies to meet your specific goals.
If you are considering digital marketing services for your business, or looking to switch agencies, there are several benefits to choosing a local digital marketing agency in the greater Lehigh Valley area.
In-Person Meetings
We cannot stress how important and beneficial this is. Marketing decisions can have a tremendous impact on your business and your reputation, and you need to be able to trust your account manager. By meeting with your account manager, both of you are able to better communicate and develop a superior strategy and working relationship as a result.
Specialized Local Agencies
National (or international) agencies tend to be larger, more opaque, and are more likely to standardize their services, leaving you with a cookie-cutter strategy. Certain larger agencies will even sell you on “digital marketing” while not specializing in it themselves. There are plenty of traditional media marketing agencies that will tack on “digital strategies” they’re not equipped to execute just for a quick buck. Since the biggest strength of a comprehensive digital marketing strategy is how personalized and customized it can be, this isn’t great. Local digital marketing agencies are going to specialize in digital marketing and deliver custom strategies that will be more effective, and fit the business scene of the Lehigh Valley.
Market Knowledge
Being an economic powerhouse of the northeast, the Lehigh Valley is a unique mix of cultures and professions. Working with a local agency can help you capture that market and gain visibility in your own backyard – they know what works and what doesn’t work specifically in the Lehigh Valley.
Local Connections
Agencies in and around the Valley will have contacts with local news sites, blogs, and other businesses. This can be a significant help with link-building efforts, targeted marketing campaigns, and brand visibility, and is a clear advantage over other, non-local digital marketing agencies.
WRITTEN BY
Roger Stanley
Founder and owner of lehighvalleyrankings.com. 10+ years in the business development and digital marketing space. Passionate about connecting SMBs with strategic partners that drive real results!