Social Media in the Lehigh Valley
As social media and technology in general drive more and more of society, businesses need to integrate social media into their marketing strategies. It’s an easy way to engage with your audience for a relatively low cost. The decision then becomes whether your business handles social media in-house or decides to outsource it to a local social media marketing agency. Here are several reason why we recommend partnering up with a social media agency in the Valley:
Expert Advice
Local marketing agencies that advertise social media services usually employ expert candidates for the job. When utilizing these experts, you are taking your content and your business to the next level – while you could learn the ins and outs of social media yourself, it would likely take years of fine-tuning before you could match the effectiveness of a professional social media marketer.
Market Advantage
Local agencies understand the audience, business scene, and economic landscape of the Lehigh Valley. For example, if you’re a local bakery you really only care about building brand recognition in your immediate geographic area. A social media agency local to the Valley will inherently have a better grasp of social strategies that resonate with the locals, effectively putting more money in your pocket by virtue of the agency’s location.
Stronger Communication
When choosing a company to outsource your social media to, another consideration is distance. The closer you are as a client, the more face-time you’ll get with your account manager on a regular basis. You want to make your agency and your account manager a real part of your team, and the ability to meet in person is an excellent way to facilitate that.
How much does social media marketing cost in the Lehigh Valley?
As does any premium service, social media marketing comes with a price. Depending on the size and scope of your campaign, you can expect a cost of $500-$2,100/month. This is greatly affected by the number of social networks you need managed, the current state of your social media accounts, and the level of results you decide to pay for.
When will you see results from social media marketing work?
Again, the timeline of your social media campaigns depend heavily on exactly what you’re hoping to achieve. If you simply want to grow your brand presence on Facebook, for example, you’ll likely be able to track consistent progress within months of signing on with an agency.
If you’re starting from scratch and want social to turn into a core part of your marketing strategy that contributes directly to your bottom line, you’re typically looking at the one year mark to get a good idea of what social is actually able to do for you and your business.
How to Pick a Social Media Marketing Agency in the Lehigh Valley
If you’ve decided to take the plunge with a local social media marketing agency, the next step is deciding which one is the right fit for your business. There are many things to keep in mind when speaking with a representative from a potential agency, but some things are definitely more important than others:
Ask Questions
The most important thing you can do when speaking to a local agency is ask questions. They will be more than willing to give you an inside look at what the relationship between you and their agency will be like in the future. Even if the question seems extremely basic, ask away. The tone and patience of their response will tell you a lot about how a potential partnership may pan out.
Look for Past Results
This is probably the most important bit of advice. No matter how charming a sales rep may seem, if a prospective agency can’t point to proven and replicated results across their network of clients, you’ll want to move on. Any social media outfit worth its salt will have case study after case study on deck and ready for you to look over.
Read Reviews
Since you’re on this site, you’re already well into this step of the process. Case studies are great, but agencies obviously cherry pick the most successful of their efforts to show you. Really dig into as many client reviews as you can find, checking Google Business and Yelp profiles, Facebook page reviews, and anything else you can get your hands on. You’ll notice quickly if there’s a pattern of negative reviews, and if so you’ll want to move on to the next potential agency.